You. You. You.
Me. Me. Me.
Buy. Buy. Buy.
Our culture understands self-indulgence. Treat yourself to tiny pleasures like flavored lip gloss or a delicious box of chocolates, we’ll understand. Tiny pleasures are nice, and so are slightly bigger pleasures like a new pair of shoes or a new barbecue grill. Go on, we’re all doing it! And then there are the big pleasures like that new car or that perfect patio set. At last, you’ve arrived on the socio-economic scene.
Our culture understands and supports spending money on ourselves. Our culture says, when you spend money on you, you’ll be happier. Companies spent an estimated $147 billion on advertising in 2012, so it’s no wonder we believe that spending money makes us happy. $147 billion buys a lot of messages telling us to buy, buy, buy their products!
Give, because you’re a rebel. You ignore the mammoth advertising system that pushes it products on you. You’re smart enough not buy their message that happiness is found outside yourself. You chuckle at their attempts to manufacture a desire for a cheap, product thrill.
You don’t need or want to conform to social expectations that normalizes spending money on yourself. You’re independent. You’re a non-conformist.
You spend money on what gives YOU the most pleasure and since, you’ve discovered that spending money on others actually makes you happier, you give.