Truth be told, I’m a TED junkie. TED’s motto is “Ideas Worth Spreading,” and I’ve discovered many new, interesting, wonderful ideas through the speeches they post on their website. Yesterday, I came across one that I thought was particularly appropriate for Change Gangs. In his speech, The Antidote to Apathy, Dave Meslin proposes that it’s not that people don’t care. We do care about all kinds of things all of the time. But we live in a world that actively discourages engagement.
It’s a brilliant insight, and he illustrates it well with a government notice about a proposed 7 story building. The document is long, boring, confusing, and in one sentence buried in the document it says you can write a letter to protest the construction. The government has put so many obstacles and barriers in the way of participating in this conversation that only the most passionate person will pursue the issue.
An obstacle doesn’t even need to be big in order for it to discourage engagement. Have you ever read a newspaper article and wanted to find out more information but there wasn’t a website, or a phone number, or a time, or some other key piece of information you needed? Maybe like me, you dog eared the page and had the best of intentions to go research it later.
It was exactly these thoughts that influenced how Change Gangs was designed. It needed to be easy, fun, intuitive. It needed to naturally be a part of people’s lives in a way that enhanced their sense of fulfillment and didn’t become an obligation. It needed to be easy. It’s just a fact of human nature that the easier something is to do, the more likely we are to do it. And Change Gangs makes it easy to make a difference. I help you find other people who care about the same cause. The infrastructure and space is set up so when you call in for one hour a month, you can do important work in a fun, friendly atmosphere.
Change Gangs is easy. Want to change the world with us?