A recent Copyblogger post inspired me to think about donating in a different way. In this post, they write that Alan Alda was explaining why 60 minutes was such a successful news program, and he said that watching the show was
“like eating broccoli that tastes like a hot dog.”
Yes, watching the news is important. Staying informed is important. It’s broccoli. It’s good for you. BUT, it’s still broccoli. If it tasted like a hot dog, I would either eat (watch news) a lot more or enjoy eating (watching the news) a whole lot more.
The concept works for charitable donations, too. Americans are incredibly generous people and donating money is as much a part of who we are and what we believe in as the idea of independence. Sometimes donating can be like eating broccoli. We do it because we should, because it’s good for us, because other people expect us to.
Maybe some people would make the argument that you should just eat the broccoli, but I would say, let’s make the broccoli taste like a hot dog. At Change Gangs, we want donating to taste like a hot dog and here are some of the ways we’ve found to make it a fulfilling, hot dog like experience.
- Larger checks to organizations
- Bigger impact on charites.
- You are critical in donating hundreds and thousands of dollars.
- You are a part of something significant.
Supportive Community of People Who Care About the Same Cause
- Fun environment with great people
- Benefit from other people’s experience, knowledge, and research
- Feel great about where you’re donating
- Know that you are not alone.
Small Time Committment
- 1 hour per month is all it takes to have a fun and fulfilling donation experience
See that? Does that taste like a hot dog, or what?? What makes donating fun for you?