Text Give to 1234 to donate $10 to help the Philippines
Americans will donate hundreds of millions to help victims of Typhoon Haiyan, and charities know that the best way to get you to donate to them is to get you to donate NOW. They need to get your attention, touch your emotions, and move you to donating as quickly as possible, because if you don’t donate now, you’re not likely to donate.
The most popular new method for accomplishing that is donating via text. And while this is good for charities and help them raise a lot of money very quickly, it’s not good for you.
Here are 3 reasons not to donate to a charity via text.
- You don’t know enough about the charity
A natural disaster just happened, and you want to help. But you’re busy and overwhelmed, so when you see the heart wrenching picture followed by a message to text your support, you respond. But do you know….
Is this a legitimate charity?
How much of your donation will go to the program?
Do they have sufficient oversight to prevent your donation from being embezzled or wasted?
Are they qualified to do this kind of work?
- Charities don’t know what they’re going to do with your money yet.
A charity can slap together a marketing campaign designed to get you to donate, but they may not know what they’re going to do with it when they get it. Sure, they believe they’re going to do something important with it.
But what? And how much do they need to do it? How will they know if their plan is working? What if they raise too much money? How long will it take them to come up with a plan? What if you don’t like the plan they come up with?
Andrew Carnegie said, “It is more difficult to give money away intelligently than to earn it in the first place.” And in the case of charitable donations, it’s easier to raise money with an emotional appeal than it is to spend those donations wisely on the right programs that help the right people in the right way.
- You can’t direct your donations
Many text donations are generic. So, you may believe you are donating $10 to help with the relief effort in the Philippines, but really, you’re making a $10 donation to the charity who may or may not use it to help the Philippines.
You should donate to help the Philippines. It will save lives– if it gets to the right charities.
Treat your donation as the incredibly important gift that is. Research a charity before you donate. But don’t think you have to do it alone.
A giving circle is a group of people who pool their donations, because together the group can make bigger and better donations than you can do alone. Most importantly, the giving circle has a donation committee that researches charities before you donate, so you can feel confident that your donation is going to make a difference.
To find out more about making small donations that make a big impact, check out our Virtual Giving Circles and start making a difference for a cause you care about today.